Piu Bello
Piu Bello, meaning ‘finest’ in Italian, is a multi platform pasta brand concept that encapsulates all that is classic Italian. From the Roman architecture to the natural Tuscan landscape, I looked for all the visuals that could be represented with various pasta shapes. Across all of the branding “Classic Italian” is at the very heart of it, with the primary typeface (Reviola) and secondary typeface (Bodoni) being of Italian origin. Still in development.