Kwik Fit Pothole Patrol
This was a sprint brief that I presented to the Kwik Fit client while on the VCCP internship. The task was to come up with a solution to help end the pothole problem in Stoke (the pothole capital of the UK). My solution was to assemble a ‘Kwik Fit Pothole Patrol’ team that go around repairing and preventing potholes using new technologies. They will work alongside the Stoke City Council on this. The campaign is lead by OOH posters that portray the ‘Pothole Patrollers’ as the heroes of Stoke, using iconic quotes from Marvel and DC superheroes. The call to action urges the public to be the sidekick to these heroes, by downloading the pothole reporting app that helps to alert the team as to where their expertise is needed most.