Wispa White (Concept)

This is solely conceptual. I completed this brief as part of my internship at VCCP. Me and my partner were tasked to come up with the launch campaign's strategy and creative output for the launch of the ‘Wispa White’. Our research brought us to the conclusion that white chocolate is a bit childish. It takes you back to your childhood and nostalgic memories. We therefore explored areas of sophistication and grown up life that wouldn’t be acceptable for a slightly childish chocolate.